B2B SaaS Playbook for Growing in Recessions


Should B2B SaaS founders cut their organizations right now? By analyzing a few key events and evaluating the evidence in the market today, founders can develop a strategy for growing during this crisis. Not only is growth cheaper for most B2B SaaS firms against the backdrop of economic meltdown, but - with the majority of firms following a hunker-down instinct - a growing B2B SaaS firm will compare very favorably against a landscape of stale and stagnant competitors.

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